Our Story
Ours is a story about discovery—shaped by travel, craft, and the joy you find when you’re willing to look for it. Roller Rabbit brings that spirit to life through bold prints, vibrant palettes, and an easy sense of play—creating iconic sleepwear and more for vibrant lives.
Features:
Discovery-Driven Design: Inspired by the places we’ve been and the stories we’ve collected.
Print, Pattern & Palette: Joy-forward color and pattern that never takes itself too seriously.
Tradition & Craft: Time-honored techniques and thoughtful finishing in every detail.
Global Artisan Partners: Working with makers and materials we believe in around the world.
Ease & Comfort: Made to feel relaxed, lived-in, and ready for everyday moments.
A Story About Discovery
The Roller Rabbit story began in India with a piece of hand block-printed cotton and a tale of a magical rabbit in search of joy.
That spirit stays close as a reminder that happiness is there to be found—if you’re willing to look for it.
Our mission is to outfit vibrant lives with pieces that help you dream, play, relax, and cherish time with loved ones.
Today, Roller Rabbit creates ready-to-wear, accessories, bedding, and—of course—iconic sleepwear.
Inspired by travel, people, and stories.
Bold prints made to spark joy.
Craftsmanship you can feel up close.
An easy, playful spirit—always.
Print, Pattern, Palette
Joy-forward color and pattern—hand-drawn and brought to life with care.
Discovery-Led Story
Inspired by the places we’ve been, the people we’ve met, and the stories they’ve shared.
Tradition & Craft
Time-honored techniques and thoughtful finishing in every detail.
Ease & Comfort
An effortless feel made for vibrant lives—slow mornings, early nights, and everything in between.
Global Partners
Working with artisans and materials we believe in, across regions and traditions.
Iconic Sleepwear & More
From sleepwear to beyond—made to lift you up, let you play, and put you at ease.
The Pima cotton is unbelievably soft, and the Monkey print always makes me smile.
Michael Lee
Roller Rabbit Fan
I love the hand-printed feel—colors stay vibrant, and the sets look as good as they feel.
Laura Chen
Sleepwear Collector
The Hearts print is a staple in our house. The fits are relaxed and perfect for lounging.
Emily Carter
Matching-Set Enthusiast